Though flyer marketing is relatively inexpensive and quite easy to do, marketing costs can build up over time. Small businesses are especially vulnerable to these costs. Thus, making an effective business flyer the first time around ensures that your invested resources hit the return on investment you need.
1. Keep your content brief.
Taking into account the design and the size of your flyer, the area where you could write content is limited. Don’t overwhelm your reader by cramming in a lot of information. Write your content in a concise way. Leave only the essentials. Drive them to the website.
2. Divide your copy into digestible sections.
The appearance of your text can affect your reader’s interest. At first glance, long paragraphs look like giant walls of text that could turn off your reader. White space, that is the area around a certain design element, helps alleviate this strain. For informational business flyers, divide your content into sections with headings to make it pleasing to the eye.
3. Use bullet points and infographics.
In line with presenting your content succinctly, try to summarize data by using bullet points and charts. This would make the information easier to understand.
4. Create a MUST READ (Tagline).
The headline will always be the first line of text that your recipients will read. Try to make it catchy in order to hook them to read further.
5. Add a call-to-action.
One of the most important parts of your content is the call-to-action statement. The call-to-action tells your reader what they should do after reading the information. “Call Us” or “Order Now” are common examples but feel free to be creative.
6. Don’t forget to add directions.
This holds true for both online and offline businesses. Add directions to your physical shop or put your website address. This makes your flyer useful to the reader as a future reference.
7. Include your contact information.
This is pretty obvious but can be easily forgotten. Always put your contact information on a flyer. The bottom part is usually the ideal place for easy access.
8. Communicate using your target market’s language.
As with all marketing strategies, your flyers should fit well with your target market. This is highly dependent on your buyer persona. However, it’s always a good practice to use language that is easily understandable by your target market.
9. Use compelling testimonials.
If you are planning to use testimonials to promote your products and services, choose those that are well written. Reviews that focus on a specific product or business details are great starting points.
10. Use colors that support your message.
Color psychology is not a new thing in marketing. The use of color can evoke a certain emotion from the reader. Use it to enhance your message. Take advantage of full color printing – all online printers offer this.