When we start or join a new business, business cards are generally the first piece of marketing we print, and with today’s digital printing technology, anybody can receive great business cards without breaking the budget. Of all, a lot of business is done online these days, so do we really need business cards? Yes, it is a resounding yes. Business cards are as important as they have always been. Whether you’re wondering why business cards are necessary in today’s digital environment or if how can business cards improve your business, check out our business card blog.
1. A low-cost solution to advertise your company that is ideal for events and exhibits.
Business cards may be obtained in quantity at a reasonable cost. The amount you print is adjustable; adjust the quantity based on how many you’re likely to utilize daily. If you’re going to a trade fair in a month, you can raise your order quickly.
It’s also inexpensive to print for numerous persons but with various names, such as your sales team. Print a large number of business cards to ensure that personnel are covered for job fairs and meetings with clients.
Shows and trade events are ideal places to market your business and expand your connection base. Such gatherings are ideal for generating new contacts and closing transactions.
However, people frequently wander away to consider whether to buy or pursue things deeper – this is where your business card comes in handy, ensuring they have your contact information in case they need to contact you.
Furthermore, if you are an exhibitor at a show, they take up no room on your stand and provide customers with a memory of your brand to take with them.
2. Something physical – the commercial equivalent of vinyl records – and simple to distribute and show
A hard copy is becoming increasingly popular. They want something they can grip and feel. Business cards are an element of this analogue revival.
They’re a small piece of your brand that consumers can take home with them — to pin on their fridge or save in their letter rack. Make it more difficult for customers to discard them by using powerful design and content that demonstrates how your solution can address their issues
Business cards can also serve as a static display, where passers-by can pick them up.
Display them anywhere, including:
- Countertop storage
- Pinned to the workplace bulletin board
- Displayed in a holder
Make sure your name and business are visible when on display – think about whether the important information is above the fold
3. Perfect for particular sectors and occupations, as well as remembering email addresses for you.
We live our lives through our computers and cellphones. However, there are times when only a physical business card will suffice, such as when working on the farm or at an exposition centre with poor Wi-Fi.
- When cellphone signals fail, builders and landscapers use business cards to pass vital information.
- Plumbers and electricians utilize them to get their names in front of people who have an emergency.
- Street food vendors utilize them to advertise their business on the spot at a low cost.
Phone numbers, email addresses, and names may all be easily forgotten. Business cards consolidate such information in one spot, allowing you to recall it long after you’ve met that individual.
They may have even saved your business card as a contact on their phone or work email. This is an excellent illustration of how business cards and digital media may be used in tandem.
4. It is more noticeable than an email and makes a more lasting favourable impression.
You send an email to someone about your business. It looks amazing and provides important information. However, it only serves its purpose when people open it.
A business card serves as a regular physical reminder of your company’s identity. Individuals won’t glance at them all the time, but if they keep them on their noticeboard, desk, or refrigerator at home, you’ll be in their line of sight more than with an email.
None says professionalism like a business card in the palms of a handshake after a business meeting, networking event, or a job well done.
A business card is all about you and your company. When you give one to a client, it shows that you’re a trustworthy representative of your organization, which might make a lasting impression.
5. Pocket-sized to take with you at all times and helpful in visually committing your brand to memory
Always bring your business card sometimes opportunity will offer itself. These small and simple advertising materials take up little room but can help you capitalize on unforeseen chances.
Spend time on the design and content of your card. This will provide individuals with:
- You should have a good notion of your brand’s identity.
- Your essential messages are positioned as advantages.
- They have all of the information they need to reach you
Cards enable you to get creative with your branding. They provide a chance to promote yourself and your organization via the use of attractive images and graphics.
When creating your artwork, be imaginative. Incorporate logos, images, and eye-catching colours to create a visual representation of your brand. A well-designed business card is a doorway into what your company has to offer and may help you remember it.
We, at JPS, offers business cards for all kinds of business. You can check our website for more info and how to order business cards.