A trade fair is a great way to meet new people. Don’t squander it by failing to plan ahead of time. Start by making sure your booth is in tip-top shape so that you can leave a lasting impact. Make use of this list as a reference to ensure that you are well prepared!
1. Tradeshow Displays That Stand Out
Use eye-catching signage to draw attention to your exhibit. The objective is to be able to catch the attention of individuals approaching from all areas. A single sign just will not suffice. Create a plethora of signage that will draw people to you. Of course, keep balance and style in mind by not going crazy. Assume a combination of:
Banners – Retractable and Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops
2. Promotional Items That Are Beneficial
It’s all about the goodies during trade exhibitions. For this day and age, you just cannot attend an event without a slew of advertising materials. Consider elements that make perfect sense for your organization and those your consumers or clients will be most likely to respond to. Things that are both cool and helpful. Begin with a bag so that your visitors may simply transport other things. Whatever you pick, your brand and business name will be proudly featured so everyone knows where these cool goods originated from—you. Recognize:
- Bags
- Drinkware & Mugs
- Calculators, logo pens, and padfolios are examples of desk items.
- Mouse Pads and USB Drives are examples of computer accessories.
- Lip Balm, First Aid Kit, Flashlight, and Forehead Thermometer are examples of health and safety items.
3. Printed Materials with Information
Is it common for printed papers to wind up in the recycle bin? Eventually. However, the long-term benefit of having these products accessible is immeasurable. Tradeshows are a shambles. People may not be able to digest all until after the expo has concluded. When they come find your brochure or business card in their stack of papers, they will recall everything that you have said throughout your chat. So, don’t forget to bring:
- Brochures
- Flyers
- Business Cards
4. Organizational Materials in the Works
Trade fair exhibits must be well-organized. Without a plan, outfitting your booth with all of the materials described above is incomplete. It is important to consider how you present all of your printouts, signage, and goods. You don’t want products piled or pushed up carelessly about your booth. You want a neat, appealing arrangement that will not only pull people in, but will also urge them to remain for a while and listen to what you have to say. Check that you have all of the required organizing pieces, such as:
- Business Card Holders
- Stands for Banners
- Display of Brochures
- Promotional Item Boxes or Jars
5. Individual Survival Kit
Trade displays last a long time. You, like it or not, are one of the most crucial aspects of your performance, and you must be at your finest. Make absolutely sure you get your own bag or backpack with everything that you need to get through the day—complete with corporate logo, of course. You know yourself better than anybody else, therefore there may be anything you require that we haven’t considered, however items may include:
- Water
- Caffeine
- Gum
- Snacks
- Changing Clothes
- Tissues
- Items for Personal Hygiene
Although we may not be capable of supplying you with everything in your own survival kit, JPS can manage almost everything. Turn to our experts for innovative designs and quick printing of all the trade show signage and other materials you have to distinguish your booth.
